Liverpool and Nike Announce Record-Breaking Partnership

by Dusan Randjelovic
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Liverpool and Nike have officially announced their partnership today, with the deal starting on June 1. This means the manufacturing giant will be Liverpool’s official kit supplier from the 2020/21 season.

The deal was widely discussed for some time, including a legal battle with The Reds current kit manufacturer New Balance. According to reports, the deal with Nike is record-breaking, worth £80 million per season. For comparison, Manchester United’s current deal with Addidas is worth £75 million per season.

Liverpool and Nike – third-richest deal in football

As things stand, there are only two bigger deals in football. Barcelona’s £100 million-a-year contract with Nike, and Real Madrid’s arrangement with Addidas, worth £98 million yearly.

“We’re delighted to be partnering with Nike, one of the world’s leading brands,” says Billy Hogan, Chief Commercial Officer of Liverpool Football Club.

“We welcome them to the Liverpool FC family and expect them to be an incredible partner for the club, both at home and in the city of Liverpool, and also globally as we continue to expand our fan base.”

“Liverpool Football Club has such a proud heritage and strong identity. The partnership with Liverpool FC underscores our leadership in global football and with the club’s passionate worldwide fanbase and strong legacy of success, they have a very bright future ahead.”

“We look forward to partnering with them to serve players and supporters with Nike innovation and design.”

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