Bayern Munich have extended their partnership deal with Audi by another four years to 2029, the German giants announced.
“I’m very happy about the early extension of our partnership with Audi. For FC Bayern, this agreement is an important strategic step into the future,” said the Munich club’s AG CEO Karl-Heinz Rummenigge.
“FC Bayern and Audi have now been working together for more than one and a half decades in a way that is trustful, earnest and beneficial to both brands. Now it’s assured that this partnership will continue for almost 10 more years.”
Bayern has been working with Audi for 17 years
The Bavarian club and the automobile manufacturer have been cooperating since 2003. Here’s how Hildegard Wortmann, Audi board member for sales and marketing commented the news:
“FC Bayern fits perfectly with Audi’s strategic realignment. We want to be close to our fans, customers and potential customers. As the exclusive automobile partner of FC Bayern, we have the opportunity to present new concepts of mobility, electromobility, and connectivity, and make them tangible.”
According to reports from German outlet Bild, the deal will bring around €50 million additionally to the club’s finances. This will allow them to be more competitive on the transfer market, in pursuit of their target players like Leroy Sane from Manchester City, who had the €100 million label tag put on him in the summer.