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Jan. Newsletter

Contest Central: Clarifying the cover letter format for beat writing Jan. 18, 2012

By Gerry Ahern

USA TODAY Sports Media Group

I've had several questions regarding the proper format for a cover letter to accompany the beat writing entry submissions.

The cover letter for beat writing should be narrative and does not have to follow a specific format (other than it should not be longer than one 8 1/2 x 11 page).

From the story announcing the birth of the beat writing category in the contest:

Entries should include a cover letter with a synopsis of how the combined submissions demonstrate excellence on the beat. The cover letter should note metrics that show authority and audience engagement on the beat (such as blog, chat or message board traffic.) Each paper or website will be allowed two entries in the beat writer category.

Hope this helps.

If you have questions, send them my way.

Gerry Ahern is first vice president of APSE and Director of News Content for the USA TODAY Sports Media Group. You can reach him at (651) 357-5268 or via e-mail at gahern@usatoday.com.

Officers

Michael Anastasi

Michael Anastasi

President
Salt Lake Tribune

Gerry Ahern

Gerry Ahern

First Vice President
USA Today

Tim Stephens

Tim Stephens

Second Vice President
Orlando Sentinel

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Ben Brigandi

Third Vice President
Williamsport (Pa.)
Sun-Gazette

Jack Berninger

Jack Berninger

Executive Director
Richmond Times-Dispatch (retired)

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